Campaign Manager
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| Job Type | Permanent Full Time |
| Location | City of London |
| Area | Greater London, UK |
| Sector | MarketingSalesMedia |
| Salary | £35K - £40K DOE with OTE of up to £20K plus excellent company be |
| Start Date | |
| Advertiser | Andy Wilson |
| Telephone | 01342 325 316 |
| Job Ref | AW9474 |
- Description
- Lloyd Recruitment Services are working with a leading B2B Publisher who are looking for an exceptional Campaign Manager to join their London offices. The ideal candidate will create award-winning marketing campaigns and drive growth in subscriber numbers. This candidate will secure greater market share, recruit the right customers who stay with the brands and drive online engagement and usage for individual and corporate customers.
What’s in it for you?
Salary of £35K - £40K DOE with OTE of up to £20K – 25 days of holiday per year (with the option to buy or sell), health plan and life insurance cover, Cycle 2 Work scheme, discounted gym memberships, retail discount vouchers and much more!
Key tasks / accountabilities:
Deliver world- class, brand enhancing, marketing communication programmes that drive our customer numbers and enrich their relationship with us.
To drive subscriber acquisition, retention and engagement performance
Create compelling, needs-based / emotionally driven campaigns that articulate the value of our brands and the brand propositions, at all times working within brand guidelines
Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.) to pro-actively manage the customer base
Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message
Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates (an ability to interrogate date – segment, analyse)
To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates
To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
Work with editorial, data, digital, insight, retention and corporate teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points
Skills / experience required:
A qualification in marketing / digital marketing an advantage
Proven track record in direct marketing, campaign management and digital marketing (ideally in subscriptions B2B marketing)
Good understanding of online audiences’ behaviour, needs and changing trends (working within an environment / product or service which requires a detailed understand of customer behaviour)
Thorough understanding of print and digital subscription renewal cycles
Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
Proven experience of developing and managing strategic plans and budgets (£100K +)
Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
Innovative and creative - Ready to work as part of the team and test and innovate to drive results
Target oriented (you have worked in a measured environment)
Excellent verbal and written communication skills
Strong analytical skills and use of excel / data packages (intermediate)
Extremely well organised and able to manage and prioritise a diverse workload (and able to articulate management of time/process)
Able to create a network of peers and build relationships across the business (stakeholder management – cross function)
Understanding of web analytics (Web trends, Google Analytics or equivalent packages useful)
Personal attributes:
Works well under pressure and not afraid to push back when needed
Self-starter with ownership and accountable mentality
Energetic and confident team player
Great communicator, builds trust at all levels
Practical, resourceful and results-orientated
Creative thinker with drive, commitment and the ability to overcome obstacles
Enthusiastic, motivated and not afraid to have a voice
Ambitious and driven with a clear perspective of your career and where you want to go
Salary of £35K - £40K DOE with OTE of up to £20K plus excellent company benefits
Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates
