Event Sales Manager

Event Sales Manager

Location: Outskirts of Crawley

Salary: £50,000 – £60,000 basic + £15,000 commission (OTE £75,000) DOE

Job Type: Full-time, Permanent

Lloyd Recruitment Services are delighted to be partnering with a growing and innovative events business in the search for a B2B Event Sales Manager to join their team. This is an exciting opportunity to play a key role in developing and growing a new international events portfolio, with strong earning potential and career progression.

Benefits:

• £50,000 – £60,000 basic salary plus comms DOE


• 9am - 17:30pm


• Free on-site parking


• Private medical insurance


• Wellbeing scheme


• 25 days annual leave plus bank holidays


• Company pension


• Life assurance 

The Role 

As an Events Sales Manager, you will lead new business sales across a portfolio of international and UK-based events, including new launches. You’ll take a strategic approach to identifying new markets, generating leads, and building a strong pipeline of clients. 

Using a consultative sales approach, you will sell exhibition space and sponsorship opportunities, working closely with internal teams to deliver tailored solutions that meet client needs.

Key Responsibilities 

• Drive sponsorship and exhibition sales across a portfolio of events


• Build and develop new business relationships within target markets


• Identify and engage prospective clients through cold outreach, networking, and market research


• Attend competitor events to support lead generation and market insight


• Sell international clients into UK-based events where appropriate


• Collaborate with marketing and production teams to develop compelling commercial propositions


• Maintain accurate and up-to-date records using Salesforce CRM


• Build and manage a strong, active sales pipeline


• Provide regular activity and performance updates to senior leadership


• Deliver against agreed KPIs and new business sales plans


• Ensure smooth delivery of complex, multi-platform sales opportunities 

Market Intelligence & Strategy

• Monitor competitor activity and market trends


• Identify new market opportunities to support portfolio growth


• Contribute to new product and event development

Key Skills & Experience

• Experience in international sales or launching into new markets is highly desirable


• Proven experience in B2B event or exhibition sales


• Strong track record of hitting and exceeding sales targets


• Confident communicator with the ability to engage senior stakeholders


• Consultative, solutions-focused sales approach


• Highly organised with strong CRM and pipeline management skills


• Proactive, driven, and commercially minded

Extra Information:

• Refer a friend and earn a retail voucher worth up to £500! Full details can be found on our website.


• Unfortunately, due to high numbers of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within 5 days, please assume that you have not been shortlisted on this occasion.


• By applying for this vacancy, you accept Lloyd Recruitment Services Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you.

Lloyd Recruitment Services are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.