Partnership and Events Marketing Manager
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| Job Type | Permanent Full Time |
| Location | East Grinstead |
| Area | West Sussex, UK |
| Sector | Travel & Leisure |
| Salary | Up to £50K plus excellent company benefits |
| Start Date | ASAP |
| Advertiser | Andy Wilson |
| Job Ref | AW8856 |
- Description
- Lloyd Recruitment Services are pleased to be working a leading travel client based in East Grinstead. There is currently a requirement for a Partnership and Events Marketing Manager to join their team!
Reporting to the Head of External Communications and Events, the Partnership and Events Marketing Manager will be responsible for bringing together both Affiliate Channel Marketing (B2B2C) responsibilities and Event & Exhibition Management (B2C).
The Partnership and Events Marketing Manager will develop and manage the companies B2B Industry and Dealer marketing strategy in support of membership acquisition and retention targets.
Equally, they will be responsible for the planning, organisation and implementation of the company’s full schedule of Exhibitions and Events and Marketing Operations capability around development and training courses in accordance with company’s policy and annual business objectives, including revenue targets.
Key tasks/accountabilities:
Industry – Marketing Channel Management - Manage industry relations in respect of
Dealer strategy and Industry sector products.
Develop and implement the Dealer Channel proposition to ensure that it provides an effective membership acquisition channel, and enhances and promotes the company’s reputation in the wider industry
Manage training courses and venues so that they meet members’ requirements and maintain profitable revenue return. Source and negotiate new venues as appropriate and in line with market growth
Manage and develop temporary campsite capability to both meet member’s demands and provide additional revenue streams and brand exposure across industry and wider leisure sectors
Submit annual consolidated budget reports and proposals and ensure control of approved expenditure within agreed budgets. Source and direct the use of voluntary assistance support in the organisation in support of Events, Exhibitions and Dealer strategy
Company events:
Plan, implement and manage Events & Industry team, setting out clear objectives and measurements on performance in relation to revenue and expenditure, additionally providing detailed reviews post event for:
Events and Exhibitions – including all outdoor and indoor shows and Events
Publicity campaigns and experiential events
Control of Outfit competitions held under Company Regulations (GSR’s) for Annual Awards
Temporary Campsites and On-Manoeuvres
Plan, deliver and manage the Company’s roadmap of attendance at Indoor and Outdoor exhibitions/events to maximise investment aligned to membership and Brand awareness targets, including sourcing new event locations and opportunities.
Manage Company event assets so that they are used productively, and in particular liaise with Membership Marketing Team on all relevant aspects of product/campaign marketing and promotion at events and exhibitions to achieve acquisition and revenue targets
Manage the Company’s annual awards schedule ensuring that the Company’s pre-eminent position within the industry is maintained and enhanced. Review and recommend new Award sponsorship opportunities in existing and adjacent related markets.
Manage sponsorship opportunities, industry and commercial relationships in respect of events and campaigns ensuring that all contracts are entered into in the best interests of The Company. Act as the focal point for industry and commercial partner relationships related to Events.
Attend and report at Events Committee meetings in relation to the National and Awards as required.
Essential skills & experience required:
Proven Affinity Marketing relationship management experience in an intermediated/dealer/ partner environment
Proven events management experience in a membership/customer-centric commercial environment (ideally B2C or B2B2C), with specific experience in large outdoor and indoor exhibitions and events.
Proven ability and confidence to deliver outstanding events on time and within budget
Ability to create strong relationships with external business partners, sponsors and suppliers.
Exposure to and understanding of contract management
Strong written and oral communication skills
Commercially astute
Excellent relationship management skills
Comfortable working as part of a team as well as on their own initiative
Able to manage multiple work streams and prioritise effectively to ensure deadlines are met
Positive and enthusiastic with a can-do attitude
Degree
Professional event and/or commercial qualification is desirable
Salary up to £50K plus excellent company benefits
Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates
