Marketing Executive
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| Job Type | Permanent Full Time |
| Location | Blackpool |
| Area | Lancashire, UK |
| Sector | Marketing |
| Salary | £25,000 to £28,000 |
| Start Date | ASAP |
| Advertiser | Kim Williams |
| Telephone | 01372818299 |
| Job Ref | KW 11973 |
- Description
- Marketing Executive
** 5% Pension contribution, after 2 years’ service ** 25 days hols + negotiable unpaid leave ** Flexible working hours around term time **
An exciting opportunity has arisen within the UK’s fastest growing educational based travel company, who are recruiting a Marketing Executive to join their team.
You will work to develop marketing strategies and campaigns, to increase company revenue and grow product awareness, whilst delivering the company’s vision and mission. This will involve working on online and offline material, in line with the marketing strategy.
Duties:
Monitor and report on online activity
Writing all marketing collateral, including brochures, eshots, websites and social media
Maintain and develop social media presence and produce social media content across all brands
Use of digital marketing tools to produce, update and develop branded graphics
Liaise with digital agency on changes and improvements to search strategies
Maintain and develop websites through content management system
Contribute to marketing and product development strategy by keeping in touch with market activity
Researching educational associations and competitors.
Produce additional promotional activity (awards, advertising, tournaments, seminars etc)
Provide regular updates and analysis of competitor activity
Working closely with the Marketing Coordinator and sales teams to ensure timely online marketing is produced across all brands
Development and production of materials to support sales conversions (blogs, power points, offline flyers)
Provide marketing support to board of directors as required
Brand development
Maintain and improve a range of educational, subject and destination-based resources to support the customer journey
Ensure that all material is in line with brand guidelines
Desirable attributes:
Knowledge of Canva, Adobe and Creative Cloud
Strong social media background
Copywriting / creative writing skills
Good negotiating skills with both internal and external contacts
Adaptable and flexible
Due to the nature of the information held, it is a requirement that all staff members qualify for DBS checks.
NB: Lloyd Recruitment Services would like to thank you for taking the time to apply to this vacancy. However, unfortunately due to a high number of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within seven days, please assume that you have not been shortlisted on this occasion. However please do join our Facebook community, to be the first to see our new positions.
