Head of Loyalty

Head of Loyalty

West Sussex

£82k - £92k DOE (including car allowance)

Must be driver and have access to own vehicle

Lloyd Recruitment Services is working with a leading travel and leisure membership organisation undergoing a significant period of investment and transformation. This is a rare opportunity to take ownership of a £20m+ membership and loyalty proposition and play a central role in shaping its future growth.

With ambitious plans to grow membership by 2031, this is a senior leadership role focused on redefining how the organisation acquires, engages, and retains its members.

The Head of Loyalty Role

As Head of Loyalty, you will own the end-to-end loyalty and membership proposition, acting as the product and commercial lead for the organisation’s core customer value offering.

You will define membership structure, pricing, segmentation, and benefits, ensuring the proposition is commercially strong, scalable, and optimised for acquisition, retention, and lifetime value.

Working closely with Marketing, IT, Operations, and Commercial teams, you will help shape a modern, data-led loyalty ecosystem that enhances customer engagement and drives sustainable growth.

Head of Loyalty Key Responsibilities

• Own and develop the loyalty and membership product strategy


• Define pricing, tiers, segmentation, and value propositions


• Drive acquisition, retention, and lifetime value (LTV) growth


• Develop and optimise loyalty frameworks and member benefits


• Manage £21m+ membership revenue performance


• Use data and insight to reduce churn and improve engagement


• Support development of third-party and partnership channels


• Collaborate across Marketing, IT, Operations, and Commercial teams

About You

• Senior experience in loyalty, membership, subscription, or product leadership roles


• Background in travel, leisure, tourism, hospitality, or B2C subscription businesses essential


• Strong commercial acumen including pricing, segmentation, and LTV optimisation


• Highly analytical with experience using data to drive decisions


• Proven cross-functional leadership experience in complex organisations


• Strategic thinker with strong delivery capability

Why Apply

• Ownership of a major national loyalty and membership proposition


• Clear, ambitious growth agenda  


• High-impact role with full commercial accountability


• Opportunity to shape a modern loyalty model at scale


• Strong benefits package and long-term development potential

Extra Information:

• Refer a friend and earn up to £500 (see website for details)


• Due to high application volumes, only shortlisted candidates will be contacted. If you don’t hear from us within 5 days, please assume you have not been successful


• By applying, you accept Lloyd Recruitment Services’ Privacy and GDPR Policy (see website)

Lloyd Recruitment Services acts as an employment agency for this vacancy and is an equal opportunity employer.