Head of Membership

Lloyd Recruitment Services is pleased to be working with a long-standing client in the travel and membership sector, who is seeking a Head of Membership to join their team on the outskirts of surrey. This is an exciting time to join a business undergoing significant investment and transformation, with ambitious plans to grow its membership base and modernise its customer and loyalty proposition.

• Head of Membership


• Salary £75,000 – £80,000 (DOE)


• Very generous car allowance


• 22.5% employer pension contribution


• 25 days plus bank holiday


• Discounts across hospitality and retailers


• Private medical insurance


• Free parking


• Life assurance

The successful candidate will take ownership of the membership product strategy, including segmentation, pricing, benefits, and loyalty frameworks. You will play a key role in driving acquisition, retention, and lifetime value, working closely with Marketing, Commercial, IT, and Operations teams to deliver a seamless and commercially effective membership experience.

This is a senior, high-impact role offering the opportunity to shape a core product within a well-established and forward-thinking organisation.

Key Responsibilities:

• Own and develop the end-to-end membership product strategy


• Define membership tiers, pricing, and value propositions


• Lead segmentation strategy to support acquisition and retention


• Design and implement loyalty and benefits frameworks


• Drive membership growth, retention, and lifetime value (LTV)


• Partner with Marketing, IT, and Operations to deliver strategy


• Analyse performance data, churn, and customer behaviour


• Identify partnership and third-party growth opportunities


• Own membership budget and commercial performance

About You:

• Senior experience in product, proposition, membership, or loyalty roles


• Must have experience within travel, leisure, tourism, membership, subscription, or B2C loyalty-driven businesses


• Strong commercial and financial acumen (pricing, LTV, segmentation)


• Background in subscription, membership, or loyalty-driven businesses


• Strong stakeholder management and cross-functional leadership


• Highly analytical and data-driven decision maker


• Strategic thinker with strong execution capability

Extra Information:

• Refer a friend and earn up to £500 (see website for details)


• Due to high application volumes, only shortlisted candidates will be contacted. If you don’t hear from us within 5 days, please assume you have not been successful


• By applying, you accept Lloyd Recruitment Services’ Privacy and GDPR Policy (see website)

Lloyd Recruitment Services acts as an employment agency for this vacancy and is an equal opportunity employer.