Regional Commercial Manager

Regional Commercial Manager

Location: Outskirts of Loughborough

Salary: £Competitive + Excellent unrivalled bonus structure

Benefits and perks:

• Private healthcare


• 23 days holiday + bank holidays


• Company pension


• Monday to Friday (no evenings or weekends!)


• Company bonus


• Excellent opportunities for training and progression


• Supportive and friendly team environment


• Stable, full-time position with long-term prospects 

Lloyd Recruitment Services are working with a leading multisite building merchant who are seeking an experienced Regional Commercial Manager to join their team. 

Role Summary 

As the Regional Commercial Manager, you will lead and manage the depot sales team, driving commercial performance and operational excellence. This senior role involves setting and delivering sales targets, developing business opportunities, managing key relationships, and ensuring the team operates efficiently and collaboratively. Your strategic leadership will help expand the organisation’s regional presence and contribute to overall company growth. 

Regional Commercial Manager Key Responsibilities: 

• Lead and motivate the sales team to consistently achieve and exceed sales and margin targets, providing coaching, development, clear KPIs, and regular performance feedback.


• Develop and implement effective sales strategies tailored to regional markets, focusing on both new customer acquisition and growing existing accounts.


• Proactively identify and pursue new business opportunities across the Midlands region to increase market share and revenue streams.


• Ensure all sales leads and opportunities are managed promptly and professionally, maintaining strong pipeline visibility and follow-up.


• Build and maintain effective relationships with key suppliers, partners, and customers to support business growth and secure competitive advantages.


• Drive consistent and rigorous application of sales processes throughout the team to improve efficiency, data accuracy, and customer satisfaction.


• Manage the sales administration function to ensure accuracy, timeliness, and alignment with business objectives.


• Collaborate closely with senior management and cross-functional teams, including Marketing and Operations, to align sales activities with overall company strategy and improve operational workflows.


• Prepare and deliver regular sales forecasts, performance reports, and budget analysis to support strategic planning and decision-making.


• Contribute to the creation and implementation of quarterly and annual strategic sales plans, ensuring alignment with business goals and market trends.


• Oversee recruitment, induction, onboarding, and ongoing training for sales team members, ensuring a high-performing and engaged workforce.


• Ensure excellent internal communication within the sales department, including regular team meetings, one-to-ones, and feedback sessions.


• Manage remuneration, bonus schemes, and rewards fairly and transparently, aligned to individual and team performance. 

Skills Required

• Solid experience of building products/markets


• Strong commercial and strategic leadership abilities


• Proven experience managing and motivating sales teams


• Excellent communication and interpersonal skills


• Solid track record of meeting or exceeding sales targets


• Ability to develop and execute effective sales strategies


• Strong relationship-building skills with customers and suppliers


• Proficient in sales forecasting, budgeting, and performance analysis


• Ability to manage multiple priorities and drive operational efficiency


• Competent in CRM and sales data management systems


• Collaborative approach to working with cross-functional teams


• Strong problem-solving and decision-making capabilities

Extra Information:

• Refer a friend and earn up to £500 (see website for details).


• Due to high application volumes, only shortlisted candidates will be contacted. If you don’t hear from us within 5 days, please assume you have not been successful.


• By applying, you accept Lloyd Recruitment Services’ Privacy and GDPR Policy (see website).

Lloyd Recruitment Services acts as an employment agency for this vacancy and is an equal opportunity employer.