Head of Digital

Head of Digital – B2C

£90,000 to £100,000 DOE

West Sussex | Hybrid

Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This is a newly created role, established to support the company’s ongoing growth and investment within digital marketing.

About the role:

This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you’ll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps.

You’ll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance who have a strong track record in B2C digital leadership, strategy, and transformation.

Key Responsibilities:

• Develop and execute the company’s digital strategy to support growth and enhance customer experience.


• Lead, inspire, and develop a small, high-performing digital team.


• Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).


• Champion UX, A/B testing, and continuous improvement across platforms.


• Embed a data-first culture, using insights to maximise performance and ROI.


• Oversee digital budgets, agency relationships, and technology partnerships.


• Ensure compliance with GDPR, PECR, and digital regulations.


• Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.

About You

• Proven experience in a senior digital leadership role within a B2C environment.


• Track record of delivering successful digital strategies and transformation projects.


• Expertise across SEO, PPC, CRO, content, social, and email marketing.


• Strong data and analytics skills, including GA4, SEMRush, and performance dashboards.


• Experience managing Optimizely / EPiServer or equivalent CMS platforms.


• Strong understanding of UX principles and website optimisation.


• Experience leveraging AI and personalisation to improve customer experience and commercial performance.


• Exceptional leadership, communication, and stakeholder management skills.

Why Apply?

• Competitive salary of £90,000 – £100,000.


• Newly created role with scope to shape the company’s digital future.


• Senior leadership position within a respected UK travel brand.


• Supportive, inclusive, and forward-thinking culture.


• Private medical insurance.


• Enhanced company pension.


• Hybrid working.


• Discounts across 100’s retailers.


• Free parking onsite.


• Life assurance.


• Plus more…

Extra info:

• Refer a friend and earn up to £500 (see website for details).


• Due to high application volumes, only shortlisted candidates will be contacted. If you don’t hear back within 5 days, please assume you have not been successful.


• By applying, you accept Lloyd Recruitment Services’ Privacy and GDPR Policy (see website).

Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.