Marketing Manager
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| Job Type | Permanent Part Time |
| Location | East Grinstead |
| Area | West Sussex, UK |
| Sector | Marketing |
| Salary | £47,000 pro rata (21 hours) |
| Start Date | |
| Advertiser | Jenny Budd |
| Telephone | 01342325316 |
| Job Ref | JB12028 |
- Description
- Lloyd Recruitment Services are pleased to be working with a reputable business based in East Grinstead who are currently looking for a Marketing Manager to join their team on a permanent part-time job share basis.
Reporting to the Senior Marketing Manager you will be responsible for the successful execution of the Travel product marketing strategy. The ideal Marketing Manager will develop creative and engaging marketing campaigns and activities that deliver against product targets.
What’s in it for you?
Competitive Salary of £47,000 DOE plus excellent company benefits (21 hours Monday - Wednesday)
25 days holiday (pro rata’d) plus bank holidays on top!
Opportunity to purchase or sell up to 5 days holiday per year
Company Pension
Life Assurance
Private Health Scheme
Discounted Gym membership
Discount of Company products and merchandise
Childcare and Eye Care Voucher Scheme
Key Tasks/Accountabilities:
Work closely with the Product Managers to develop marketing strategies and plans which engages and inspires our customers and target audiences resulting in delivery of product KPIs
Lead the development of all marketing campaigns and oversee their implementation ensuring they are using the most effective communications channels to maximise exposure to our customers and relevant target audience
Oversee content creation across all relevant marketing channels: TV, VOD, radio, sponsorship, press, company magazines, events, digital display, PPC, SEO, digital display, social media, and public relations
Ensure all marketing campaigns are informed by data analysis and customer insight and these are continually used to refine and optimise plans and campaigns to achieve product KPIs
Prepare and present post campaign analysis to the Product and Marketing Teams ensuring key learnings and insight are understood and lessons learnt are taken into future plans and campaigns
Work closely with key stakeholders and relevant internal teams to ensure they are fully briefed in a timely manner to support and participate in specific marketing campaigns (e.g., Product, Publishing, Commercial, Events, the contact centre, site staff, site operations)
Managing a diverse portfolio of external marketing agencies to execute best-in-class marketing campaigns and ensure all activity is delivered on time, to budget and achieve the agreed marketing KPIs
Compile and evaluate all marketing activity carried out by the competitors and ensure any learnings are cascaded to all relevant marketing and product teams
Ensure all marketing activity adheres to brand positioning and guidelines and conforms to the relevant legal and regulatory frameworks (i.e., DPA, GDPR, ASA)
Manage and develop a Senior Marketing Executive ensuring they have the skills and capabilities to execute product marketing plans to deliver product KPIs
Essential kills & Experience Required:
Educated to degree level, ideally with a recognised qualification i.e., CIM, IDM
Significant marketing experience in an agency or client side within a B2C role in a customer service industry environment
Experience of developing and delivering innovative marketing campaigns and messaging across a range of media channels including digital, offline collateral, social media, TV, press & radio
Proven commercial acumen, ‘numerically literate’
Experience of the travel or outdoor leisure markets preferable
Strong relationship and influencing skills within a matrix environment
Proven strong analytical skills, based on sound understanding of customer and industry insight
P&L literate
Salary: £47,000 DOE plus excellent company benefits (21 hours Monday - Wednesday)
NB: Lloyd Recruitment Services would like to thank you for taking the time to apply, however due to the volume of applications received, we are only able to contact shortlisted candidates
