Senior Email Campaign and Automation Executive
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| Job Type | Permanent Full Time |
| Location | Croydon |
| Area | Greater London, UK |
| Sector | ITMedia |
| Salary | £28,000 - £32,000 |
| Start Date | |
| Advertiser | Lloyd Recruitment |
| Telephone | 01342 325 316 |
| Job Ref | JB10588 |
- Description
- Lloyd Recruitment Services are working with a leading media company based in Croydon who are in search of a talented Senior Email Campaign and Automation Executive to join their Digital Marketing department on a full time permanent basis.
The role
This role is focussed on delivering emails in a fast-paced environment and will develop quickly into leading on Email Campaigns and Automations, delivering email campaigns ensuring the deployment deadlines are met.
The ideal candidate:
The ideal candidate for this role will work closely with the wider editorial, commercial, and marketing teams of various media brands within the Group. Managing their end-to-end email marketing process to support editorial newsletters, sales, events, and magazine subscriptions - from data manipulation to campaign delivery.
This is an exciting role which based with the central Digital Marketing team and supports the brand marketers of 40+ media and events brands to drive subscriptions and audience engagement. This role forms part of a wider strategy to enable the business to move towards being digital first. The post holder will have solid knowledge of campaigns, automations, and email strategy to help drive forward the email channel.
Key accountabilities:
Support the business in set up of campaigns, using a JIRA ticketing system to manage your campaigns and working closely with brand teams to set up and deliver marketing, editorial and advertising emails
To act in account management capacity to take briefs from the brand teams on building automations and testing and optimising campaign strategies
To create strategies that can be used company wide and best practice documents around email campaigns and automations, advising the business on testing strategies (AB tests/subject line tests etc.)
To use market leading ESP software to create and deliver email campaigns
Using HTML/CSS coding to develop or amend a suite of email templates for marketing campaigns
Proofing and testing of each email campaign while following a thorough sign off process
To troubleshoot HTML email rendering issues or deliverability to various ISPs
To support data import or export requests
Running A/B testing: proposing testing treatments, split testing campaigns and reporting on results
Salary: £28,000 - £32,000 DOE plus excellent company benefits
NB: Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates
