Campaign Marketing Manager
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| Job Type | Permanent Full Time |
| Location | Shoreditch |
| Area | Greater London, UK |
| Sector | Marketing |
| Salary | £40K plus bonus |
| Start Date | ASAP |
| Advertiser | Andy Wilson |
| Job Ref | AW - 8927 |
- Description
- Lloyd Recruitment services are pleased to be working with a leading B2B publisher based in Shoreditch.
Due to ongoing success, there is now a requirement for a Campaign Marketing Manager to join the team.
The client is looking for an exceptional Campaign Manager to create award-winning marketing campaigns and drive exponential growth in subscriber numbers, to secure greater market share, to recruit the right customers who stay with the brands for many, many years and to drive online engagement and usage for individual and corporate customers.
Responsibilities:
Deliver world- class, brand enhancing, marketing communication programmes that drive customer numbers and enrich their relationship with the company
To drive subscriber acquisition, retention and engagement performance
Create compelling, needs-based / emotionally driven campaigns that articulate the value of the client’s brands and the brand propositions, at all times working within brand guidelines
Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.) to pro-actively manage the customer base.
Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message.
Develop customer data builds, usage and analytics to increase effective targeting, response / conversion rates
To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates
To use market intelligenceand customerinsight and analysis to increase understanding of audiences and effectiveness of their campaigns
Work with editorial, data, digital, insight, retention and corporate teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points
Experience:
A qualification in marketing / digital marketing an advantage
Proven track record in direct marketing, campaign management and digital marketing ( min 5 years’ experience within similar environment)
Good understanding of online audiences’ behaviour, needs and changing trends ( working within an environment / product or service which requires a detailed understand of customer behaviour)
Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
Proven experience of developing and managing strategic plans and budgets (£100K +)
Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
Innovative and creative - ready to work as part of the team and test and innovate to drive results
Skills:
Target oriented
Excellent verbal and written communication skills
Strong analytical skills and use of excel / data packages (intermediate)
Extremely well organised and able to manage and prioritise a diverse workload (and able to articulate management of time / process)
Able to create a network of peers and build relationships across the business (stakeholder management – cross function)
Understanding of web analytics (Webtrends, Google Analytics or equivalent packages useful)
Personal attributes:
Works well under pressure and not afraid to push back when needed
Self-starter with ownership and accountable mentality
Energetic and confident team player
Great communicator, builds trust at all levels
Practical, resourceful and results-orientated
Creative thinker with drive, commitment and the ability to overcome obstacles
Enthusiastic, motivated and not afraid to have a voice
Ambitious and driven. with a clear perspective of your career and where you want to go
Salary of up to £40K DOE plus bonus
Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates
