Brand & Campaign Manager
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| Job Type | Permanent Part Time |
| Location | East Grinstead |
| Area | West Sussex, UK |
| Sector | Marketing |
| Salary | £40K pro rata plus excellent company benefits |
| Start Date | |
| Advertiser | Nicola Francis |
| Telephone | 01342325316 |
| Job Ref | NF13545 |
- Description
- Lloyd Recruitment Services are pleased to be working with a reputable business in the East Grinstead area. There is currently a requirement for a Brand & Campaign Manager to join the team on a part time permanent basis.
Purpose of job:
Assisting with the development and execution of the company’s marketing strategy through the delivery of impactful brand focused marketing campaigns to drive acquisition of new customers.
Accountable for the execution of the company’s’ brand strategy ensuring we continually evolve our positioning to drive brand preference. As one of the Brand Managers and ‘brand champions’ you must ensure every touchpoint both internally and externally lives and breathes the brand.
What’s in it for you?
Competitive Salary depending on experience of up to £40K pro rata (21 hours)
25 days holiday pro rata’d plus bank holidays on top
Part time – 3 days a week
Pension contribution
Private health scheme for personal use and family members
Life assurance
Free parking on-site
Company discounts across retail and hospitality
Duties within the role:
Working with the Senior Brand & Campaign Manager to execute a best-in-class marketing strategy designed to grow awareness of the brand to drive growth in customers and other associated products and services
Assisting with the development and rollout of marketing campaigns to drive brand awareness and acquisition of new customers across the most relevant marketing channels: radio, sponsorship, print media, magazine, out of home, digital display, PPC, paid and social, ensuring all campaigns are on brand, impactful and achieve campaign KPIs
Working collaboratively across the marketing department with the various Product Marketing teams, Digital and Content, PR, Organic Social, Publications, Partners, and Event teams to ensure all brand building and/or acquisition focused marketing campaigns are integrated and implemented consistently across all owned marketing channels
Working with external marketing agencies to execute best-in-class brand and marketing campaigns and ensure all activity is delivered on time and within agreed budgets
Proactively growing the brand through the utilisation of a multi-channel approach using both below the line and above the line marketing techniques through prior experience
Working with the company’s’ external media agency to devise the most effective media plans for all marketing campaigns and ensure all paid for media activity is delivered on time, is on brand and delivers return on investment
Responsible for monitoring and evaluating the performance of all brand and acquisition campaign marketing activity. Measuring success, analysing data, post campaign reporting and identifying trends and sharing best practices for maximising return on investment
Monitor ‘brand health’, category trends and competitor activity to identify opportunities and threats that could affect the brand to further improve the overall brand positioning within the category
As a brand ambassador you will support the deployment of the brand strategy, including but not limited to brand essence, brand values, brand positioning and brand identity ensuring the brand is correctly applied and consistently positioned and applied across all internal and external brand touchpoints
As a member of the brand team, you will support technical advice and guidance on the interpretation and application of the brand guidelines to external marketing agencies and third parties ensuring that brand integrity and IP is not compromised
Assist when necessary, with the ongoing management and trademark protection of all of the company’s IP assets
Ensure all marketing campaigns adhere to all local market regulations i.e., Advertising Standards, CAP codes, FCA regulations and Data Protection
Essential Skills & Experience Required:
Significant marketing experience in an agency or client side within a B2C role in a customer service industry environment essential
Degree educated and/or MBA and/or a recognised marketing qualification i.e., CIM desirable
Experience in brand management, product, or campaign marketing
Experience of delivering innovative brand building and acquisition driving marketing. campaigns across a range of media channels including email, direct mail, PPC, digital display, social media, exhibitions/events, TV, sponsorship, out of home, press and radio
Proven commercial acumen, ‘numerically literate’
Strong relationship and influencing skills within a matrix environment
Proven strong analytical skills, based on a sound understanding of customer and industry insight
Budget monitoring and accountability
Knowledge of Google Suite
Able to prioritise and manage own workload, delivering on time
Competitive Salary depending on experience of up to £40K pro rata (21 hours)
Refer a friend and earn up to £500! If you know someone who is searching for a new opportunity, recommend Lloyd Recruitment Services and you will receive a retail voucher of your choice up the value of £500. Full details can be found on our website.
Unfortunately, due to high numbers of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within 5 days, please assume that you have not been shortlisted on this occasion.
By applying for this vacancy, you accept Lloyd Recruitment Services Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you.
Lloyd Recruitment Services are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.
