Senior Digital Content Marketing Executive
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| Job Type | Permanent Full Time |
| Location | East Grinstead |
| Area | West Sussex, UK |
| Sector | Marketing |
| Salary | £27K DOE |
| Start Date | |
| Advertiser | Nicola Francis |
| Telephone | 01342 325316 |
| Job Ref | JB11621 |
- Description
- Lloyd Recruitment Services are pleased to be working with a reputable business in the East Grinstead area who are currently in search of a Digital Content Marketing Executive to join their team on a full-time permanent basis.
Purpose of job:
Deliver engaging and innovative content to customers and prospects via the company’s digital channels to improve the digital customer experience and support business goals through effective content marketing and lead generation.
Key Tasks/Accountabilities:
Assist the Digital Manager in governing the content platforms, including the CMS and Content Planner Tool, and implementing the company’s content strategy across all channels
Use in-depth knowledge gained through research, analysis and tools such as Google Analytics, to support decisions about content, CRO and influence the overall content strategy
Work closely with the SEO Executive and the SEO agency to deliver best practice on-page optimisation with a key focus on increasing Organic traffic
Liaise with Product Owners and Marketing Managers to ensure that content about products and services is relevant, accurate and effectively promotes benefits to support the company in meeting its objectives
Oversee and maintain website content to ensure it is up-to-date, factually accurate and in line with the content plan, campaigns, digital best practices, brand and editorial guidelines and the company’s SEO strategy. Ensure content is sufficiently merchandised and optimised for lead generation
Be an ambassador for content marketing and pro-actively lead content to the wider business. Support the planning and execution and delivery of the content plan
Plan, research, create, proof-read, publish and measure performance of content
Producing high-quality, compelling content that embraces the company’s target markets and supports business goals
Be responsible for the timely delivery of content end-to-end. From planning through to publication.
Own the team’s project TeamGantt chart and report weekly workload to the Digital Marketing manager
Provide and use qualitative and quantitative data to drive engagement and web Conversions
Essential Skills & Experience Required:
Educated to degree level in Marketing or English, or similar area of study.
Experience within the digital publishing environment and of creating, editing and publishing content
Experience in InDesign and Photoshop
Able to participate and contribute as a team player, while also able to work on own initiative
Confidently communicate across departments and teams and work collaboratively with team members and stakeholders.
Ability to manage multiple projects, prioritise tasks and manage time effectively to ensure all deadlines are met.
Excellent oral and written communication skills
Strong creative flair and a head full of ideas
Confident working in a fast-paced environment
Passionate about content marketing and digital best practices, trends and developments
Experience with EPiServer and other CMS platforms
Basic HTML experience
Understanding of Google Analytics
Comfortable and confident when presenting
What’s in it for you?
Competitive Salary of up to £27K DOE
25 days holiday plus bank holidays on top!
Opportunity to purchase or sell up to 5 days holiday per year
Company Pension
Life Assurance
Private Health Scheme
Discounted Gym membership
Discount of Company products and merchandise
Childcare and Eye Care Voucher Scheme
Hybrid role – Mixture of days in the office and WFH
Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates
