Subscriptions Marketing Manager
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| Job Type | Permanent Full Time |
| Area | Home Based, UK |
| Sector | Marketing |
| Salary | £35K - £40K DOE plus excellent company benefits |
| Start Date | |
| Advertiser | Nicola Francis |
| Telephone | 01342 325 316 |
| Job Ref | NF11059WS |
- Description
- Lloyd Recruitment Services are pleased to be working with a leading Media & Events organisation based in West Sussex who are looking for an experienced Subscriptions Marketing Manager.
What’s in it for you?
Competitive salary - £35K - £40K DOE
Generous 25 days holiday allowance (plus Bank Holidays)
Contributory pension
Life Assurance
Group Income Protection Scheme
Health care cash plan, i.e. dental care, opticians
Employee Assistance Program
Discounts with retailers and gyms
Working on a prestigious well-known brand
Hybrid working model: up to 4 days WFH and 1 day office based
The role:
The Subscriptions Marketing Manager will help grow subscriptions with a focus on ROI and yield, developing high performing subscription marketing campaigns to exceed budget. You will have a focus on constantly improving online conversion rates as well as being responsible for the online customer journey and reducing drop off.
The company is a true market leader and has a wealth of well-known brands. They are a true investor of staff and offer first class training, career development and the ability to grow with the company.
Key responsibilities:
Manage multi-channel subscriptions campaigns in coordination with the Subscriptions Manager
Social media and PPC marketing
Copy writes engaging and responsive messaging
Work with the Subscriptions Analysis and Development Manager to develop responsive onsite messaging to engage and convert traffic effectively
Track, monitor and assess performance of all marketing activities; develop and maintain full campaign reporting with ROI and other KPIs
Work with Adobe Campaign to execute digital marketing campaigns
Develop and optimise the ordering funnel journey to maximise conversion and manage reengagement techniques
Develop online entry points to attract new customers, leading to conversion
Manage spend budget
Manage relationships with agents, agencies, and designers
Ensure maximum levels of cross promotion within the business is achieved
Work with data and segment with appropriate messaging to maximise conversion
Liaise with other departments such as editorial and digital development teams
Work with the Subscription Marketing Manager to develop attractive and responsive subscription offers
Work with the Ad Ops team to develop highly targeted and responsive onsite messaging
Constantly research new digital marketing techniques and technologies and advise on best practice and KPIs
Skills and experience required:
Digitally focused
Experience of B2B subscriptions marketing in a digital environment an advantage but not essential
Understanding of subscription models
Excellent copywriting skills
Results driven
PPC and social media marketing skills an advantage but not essential
Experience of working with promotional data and segmentation techniques
Experience of marketing automation an advantage
Competitive salary - £35K - £40K
Excellent company benefits
Hybrid working (only 1 day in the office per week)
NB: Lloyd Recruitment Services would like to thank you for taking the time to apply to this vacancy. However, unfortunately due to a high number of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within seven days, please assume that you have not been shortlisted on this occasion. Please do join our Facebook community to be the first to see our new positions
