Marketing Manager
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| Job Type | Permanent Full Time |
| Location | Outskirts of East Grinstead |
| Area | West Sussex, UK |
| Sector | MarketingMedia |
| Salary | £25K plus excellent company benefits |
| Start Date | September 2019 |
| Advertiser | Nicola Francis |
| Telephone | 01342 325 316 |
| Job Ref | NF-9722 |
- Description
- Lloyd Recruitment Services are working with a leading school on the outskirts of East Grinstead who are in search of Marketing Managerto join their ever expanding team.
The role of the Marketing Manager for our client is vital in promoting the company within the South East. This person will have creative flair, enjoy an extremely varied, challenging and hands-on role and be the brand guardian to continue strengthening their market position.
The Marketing Manager will be responsible for leading the development and implementation of the school’s marketing strategy which is crucial to supporting the school’s image and reputation within the local market. Central to the role is the ability to understand the needs of current and prospective parents, and to identify strategies and initiatives which enable the school to meet these needs in the short and long term.
Proven on and offline marketing experience would be a distinct advantage, as would experience in digital content creation (including video), website management and the Adobe Creative Suite. The role requires good project and time management skills, the ability to prioritise and the confidence to work independently. The ideal candidate will need to pay close attention to detail and have a commitment to producing high-quality work.
There will also be regular opportunities to assist the Registrar, helping ensure that all areas of the admissions process and entry into the school, are welcoming, thorough and professional. This will involve contact with both national and international families and agents.
Marketing role:
The role holder will, under the direction of the Head of Marketing, be responsible for the implementation of school’s online and social media strategy across all platforms. This will include:
Creating engaging content to support the school’s messaging and positioning, responsibility for the day to day management of the website ensuring content is up to date, as well as sourcing, writing and publishing new content in line with the School’s strategic objectives
Responsible for the management of the school social media platforms
Develop knowledge of parent needs and of local market trends and developments to inform school marketing strategies
Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
Set agenda, chair and minute fortnightly internal strategic marketing meetings with the Head of Marketing, Headmaster & Registrar
Implement advertising, communications and event activities to support recruitment and retention
Develop and manage production of all printed marketing materials
Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
To provide administrative support in managing the departmental budget
Develop and manage relationships with feeder schools to support enrolment growth
Other duties as reasonably required by Head of Marketing
Admissions role in conjunction of the Registrar:
Organise the annual schools event
Assist in the preparation and organisation of termly Open Days and all events relating to recruitment, including marketing materials
Follow up new families with a post-admission survey
Use surveys, in conjunction with the Registrar, to establish parental plans for transition between Nursery and into the school
Deputise for the Registrar in her absence, particularly over holiday periods – answering emails, organising tours and sending out literature as required
Tier 4 applications on behalf of international pupils in the Registrar’s absence
Promote the school to overseas agents
Other duties as reasonably required by Registrar
What you will need:
Excellent strategic thinker with the ability to translate insight into strategies
A creative thinker, able to bring new ideas to established processes
Excellent visual and written judgement for the development of creative marketing material
Highly digitally and social media literate, experience of working across key social media channels and using website CMS
Good knowledge of PR and branding
Excellent written and verbal communication skills with the ability to write high quality marketing copy
Excellent attention to detail with the ability to effectively quality control one’s own work output
Ability to prioritise and use own initiative
A willingness to work flexibly as the needs of the role dictate (including weekends and evenings on occasion)
Enthusiasm, self-motivation and consummate interpersonal skills are key to this role, as is a sense of humour, a team building approach and a passion for independent education
The ability to build relationships quickly and to interact in a pleasant and professional manner with staff and parents
An understanding of the value placed on high quality education in the independent sector is important
What’s in it for you?
Holiday entitlement is 28 days holiday pro rata (which includes Public Holidays) per holiday year which is 1 September to 31 August. Bank holidays are treated as normal working days if they fall during term time and the school is in session but time off will be given in lieu
Contributory pension scheme
School Fees remission
The employee will be entitled to receive company sick pay
NB: The successful applicant will be subject to an enhanced check with the Disclosure and Barring Service
40 hours per week term time plus 15 hours per week during school holidays
Salary: £25K plus excellent company benefits
Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates
