Affiliate Channel Marketing Manager
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| Job Type | Permanent Full Time |
| Location | East grinstead |
| Area | West Sussex, UK |
| Sector | Marketing |
| Salary | £40K - £45K DOE plus benefits |
| Start Date | ASAP |
| Advertiser | Andy Wilson |
| Job Ref | AW - 8856 |
- Description
- Lloyd Recruitment services are currently working with an established and reputable business based in East Grinstead who are currently in search of an Affiliate Channel Marketing Manager to join their team.
The successful candidate will be responsible for developing and managing the company’s B2B dealer strategy in support of membership and retention targets.
Key responsibilities:
Industry – Marketing Channel Management - Manage industry relations in respect of
Dealer strategy and Industry sector products
Develop and implement the Dealer Channel proposition to ensure that it provides an effective membership acquisition channel, and enhances and promotes the company’s reputation in the wider industry
Manage training courses and venues so that they meet members’ requirements and maintain profitable revenue return
Source and negotiate new venues as appropriate and in line with market growth
Submit annual consolidated budget reports and proposals and ensure control of
approved expenditure within agreed budgets
Source and direct the use of voluntary assistance support in the organisation in support of Events, Exhibitions and Dealer strategy
Events:
Plan, implement and manage Events & Industry team, setting out clear objectives and measurements on performance in relation to revenue and expenditure, additionally providing detailed reviews post event for:
Events and Exhibitions – including all outdoor and indoor shows and Events
Publicity campaigns and experiential events
Control of Outfit competitions held under company regulations for annual awards
Plan, deliver and manage the company’s roadmap of attendance at Indoor and Outdoor exhibitions / events to maximise investment aligned to membership and Brand awareness targets, including sourcing new event locations and opportunities
Manage company event assets so that they are used productively, and in particular liaise with Membership Marketing Team on all relevant aspects of product/campaign marketing and promotion at events and exhibitions to achieve acquisition and revenue targets
Manage the company annual awards schedule ensuring that the company’s pre-eminent position within the industry is maintained and enhanced
Review and recommend new award sponsorship opportunities in existing and adjacent related markets
Manage sponsorship opportunities, industry and commercial relationships in respect of events and campaigns ensuring that all contracts are entered into in the best interests of the company. Act as the focal point for industry and commercial partner relationships related to Events
Attend and report at Events Committee meetings
How are most problems solved?
Review and analysis of events, stakeholders/participants, dealer and industry relations and internal performance measurements, which take into account business priorities, resource availability and effective supplier relations
Emphasis is on cross-functional team work to ensure decisions are well informed and can
be implemented
Close liaison with commercial and strategic partners ensuring that all contracts are entered into in the best interests of the company
What decisions are made by this job?
How best to continually optimise the company’s event schedule and industry relations to maximise member acquisition, retention, satisfaction and financial performance
Day to day decisions emerging from the results/impacts of events and industry relations on internal and external stakeholders, including initiative and willingness to influence other areas
Essential Skills & Experience Required:
Proven Affinity Marketing relationship management experience in an intermediated/dealer/ partner environment
Proven events management experience in a membership/customer-centric commercial environment (ideally B2C or B2B2C), with specific experience in large outdoor and indoor exhibitions and events
Proven ability and confidence to deliver outstanding events on time and within
budget
Ability to create strong relationships with external business partners, sponsors and suppliers
Exposure to and understanding of contract management
Strong written and oral communication skills
Commercially astute
Excellent relationship management skills
Comfortable working as part of a team as well as on their own initiative
Able to manage multiple work streams and prioritise effectively to ensure deadlines are met
Positive and enthusiastic with a can-do attitude
Degree - professional event and / or commercial qualification is desirable
Salary up to £45K DOE
Due to the high volume of applications, Lloyd recruitment services can only contact shortlisted candidates
